The brief
Create an aspirational campaign for Kalpataru One that communicated scale, refinement and the lived experience of a landmark residence in Worli—not simply its architecture.
Production · Integrated AI Campaign · Photography + Film Direction
Kalpataru One, Worli
An integrated luxury-real-estate campaign directed across photography and film, with substantial AI image-making used to create one coherent visual world.
- Client
- Kalpataru One
- Year
- 2026
- Role
- Creative Direction · Film Direction · Photography · AI Visual Production · End-to-end Production
The idea and approach
The campaign was built around the idea ‘Crafted for Life’. People, performance, architecture and atmosphere were directed as one continuous world. Photography, film production, AI image-making and post-production worked together across both the stills and moving image—not as separate treatments, but as one authored campaign system.
Outcome
A coordinated suite of campaign images, a finished brand film and behind-the-scenes content designed to work across print, digital and moving-image communication.
Campaign Film
Directed by Vikram Bawa
Campaign Stills
Photography and hybrid image-making
Behind the Production
Process, set and making
Credits
Client: Kalpataru One Visual direction, photography and film: Vikram Bawa Additional production credits to be added.
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