The brief
Create an automotive image with the impact of fashion advertising while keeping the car’s design and presence central to the frame.
Production · Awarded automotive campaign · From the archive
Škoda Laura
A concept-led automotive campaign that brings product, character and atmosphere into one memorable image—recognised by Lürzer’s Archive.
- Client
- Škoda Laura
- Year
- —
- Role
- Concept · Photography · Visual Direction
The idea and approach
The campaign treated the automobile as both engineered object and dramatic character. Styling, model direction, lighting and composition were built around the car’s lines rather than applied after the fact.
Outcome
An enduring campaign image selected for international advertising recognition and retained here as evidence of Vikram Bawa’s long-standing conceptual and automotive practice.
Campaign Stills
Photography and campaign imagery
Credits
Client: Škoda Laura Model: Aeshra Patel Styling: Priyanka Karunakaran Makeup: Pooja Arora Concept and photography: Vikram Bawa
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