The brief
Translate a premium residential proposition into a visual world that felt lived, elegant and emotionally immediate rather than presenting architecture in isolation.
Production · Luxury real estate · Campaign photography + film
Raheja Riviere
A cinematic campaign built around people, place and the emotional promise of a luxury address—supported by a coordinated still-and-film production.
- Client
- Raheja Universal Pvt. Ltd.
- Year
- 2024
- Role
- Visual Direction · Photography · Integrated Production
The idea and approach
The campaign was shaped through casting, performance, styling, controlled studio craft and a consistent cinematic tone. Stills and moving-image production were planned together so the brand could speak with one visual voice across formats.
Outcome
A flexible campaign image system supported by moving-image and behind-the-scenes material for advertising, digital communication and sales-led brand storytelling.
Campaign Stills
Photography and campaign imagery
Behind the Production
Process, set and making
Credits
Client: Raheja Universal Pvt. Ltd.
Agency: Enormous
Model: Dayana Erappa
Styling: Nazneen Harianwala
Hair and makeup: Clint Fernandes
Photography and visual direction: Vikram Bawa
Next project
Kalpataru One, Worli→